FANDUEL | ON THE ICE

Ask: Develop a product-focused NHL spot that incorporates game footage and is centered on goals.

Idea: FanDuel’s NHL Live Bet Tracker helps you feel even closer to the action than ever before. So, let’s enter our “product world” via this live tracker screen, highlighting a memorable product moment and creating an immersive world where hockey and FanDuel unite.

Team: Graham Sacks / Bonnie Lumley / Allie Kreitler