MLB BONUS CALENDAR

Ask: Energize and excite FanDuel’s customer base around the incredible daily generosity FanDuel is offering this summer.

Idea: Everyone loves a good baseball calendar. It keeps track of 4,860 games over 187 days and let’s you know when the next chance to win is coming, just like the FanDuel app. In this campaign, we’ll utilize calendar elements as a device to visualize and emphasize the amount of MLB offers and action available to our customers all summer long. By pushing into footage on specific days we can directly link highlights to corresponding forms of generosity. 

Team: Graham Sacks / Allie Kreitler