DOG OF THE DAY

Ask: Create eye catching social that drives customers to bet on March Madness with FanDuel’s new underdog profit boosts.

Idea: In this fit for social campaign we utilized college basketball analyst Jon Rothstein to explain that FanDuel is the best place to bet on underdogs during March Madness through the use of dog-themed scenarios.  

Team: Graham Sacks / Gordon Grout / Bonnie Lumley / Ryan Prescott